CONTENT WRITING

Let’s start with some of my blog posts and landing pages. From SEO-driven commercial product pages to informational articles meant to drive awareness, you’ll find some of my favorite long(er) form pieces from my time at Sketch and Miro below:

Long-form writing

Newsletter editing

In 2023, I became editor of Sketch’s monthly newsletter, Beyond the Canvas — curating a range of trending and inspirational design content for over 200,000 subscribers every month. Here’s one my favorite issues:

(Sketch, Beyond the Canvas – issue 13)

Long-form editing

Some call these customer success stories. I call them inspiring conversations with some of the brightest minds in digital design, including an inside look on how they bring their ideas to life using Sketch:

Social media copywriting

I had the pleasure of engaging the Harvard Business Review’s then 2.2M Instagram followers by writing long-form Instagram content.
Here are some of the best ones:

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The risk of burnout among health care workers has reached new heights as a result of Covid-19. The nonstop nature of emergency calls and critically ill patients to attend to can leave health care workers with many emotional challenges, not just while on the job but even after the workday has ended.

Tapping into these four areas of emotional intelligence can help them remain productive and healthy:

Self-awareness. Given their focus on patients, it can be hard for health care workers to take care of their own wellbeing. Asking themselves how they’re feeling, how they’re reacting to their feelings, and how those feelings might be affecting work is the first step to managing emotions.

Self-management. Becoming aware of their emotions can also help health care workers better manage their responses to the people and situations they encounter. Focusing on what’s within their control — such as the patient in front of them or the task at hand — can help combat feelings of being overwhelmed with duties.

Social awareness. Being fully attentive to the needs of those around them can pave the way for empathy, which can strengthen the relationship between physician and patient. The most fundamental way to do this is through listening — not just hearing what others are saying but being fully attentive to understanding their needs in the moment.

Relationship management. When health care workers are better tuned in to how others are feeling, they can be more aware of the most fitting ways to respond, like paying attention to their vocal tone with patients. This can also be applied to the way health care leaders communicate coronavirus-related information to their employees. Leaders can ask themselves, “Am I being transparent with information?”
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Adapted from “How Health Care Workers Can Take Care of Themselves,” by David P. Fessell and Daniel Goleman. Artist credit: Angela Weiss/Getty Images.

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Are we taking our vacation time for granted? A recent survey revealed that 30% of full-time employees in the U.S. work on weekends and holidays – even if they officially have time off. And the pandemic isn’t making things easier as employees may be feeling even more conflicted about knowing when – and when not – to work when they work from home.

But before logging those late night or Sunday afternoon hours, understand that working during your time off undermines an important driver of productivity: intrinsic motivation. Without it, we’re less likely to find meaning or interest in the activities we engage in, including work.

How does this happen? Just like the way we view Monday as the official start to the work week, we’re used to categorizing our time according to leisure and work. And when we engage in work during a time intended for leisure – like the weekend – we experience an internal conflict between personal and professional goals that makes it harder to stay motivated.

In many jobs though, working on weekends may be unavoidable. So what can be done then? Research shows that re-labeling the weekend as “work time” can help us mentally reframe our expectations, making it easier to maintain intrinsic motivation despite the bad timing.

At the end of the day, our ability to enjoy our work is largely shaped by when we do it. Managers can also support employees by encouraging them not to work during time off. This can help preserve motivation and productivity in the long run.
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Adapted from “Don’t Work on Vacation. Seriously.” by Laura M. Giurge and Kaitlin Woolley. Artist Credit: Ariel Sun.

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Have you ever found yourself feeling less and less excited about a commitment, so much so that you ended up avoiding it? Maybe it’s a volunteer activity that just doesn’t resonate with you anymore or a professional development group that used to be exciting but now isn’t. Rather than “ghosting” an activity you’re no longer excited about, being direct about your intentions to move on can help combat any feelings of indecision and guilt.

If you feel like it’s time to make a clean break from something, here are four steps you can take:

1) Instead of skirting an issue and not showing up, communicate your intentions, clearly and kindly, with the appropriate leaders. Find the best mode of communication depending on your relationship. Email is typically appropriate, but if you’re stepping down from a bigger responsibility, consider a phone call or a video chat.

2) Complete any outstanding responsibilities before you leave. This can help you make an exit that’s free from any sense of obligation. If you do plan to leave before completing unfinished tasks, be sure to clearly communicate that in your exit.

3) Once you’ve clearly communicated your exit plans, and the appropriate leaders have taken note, feel free to delete all the excess things cluttering your calendar, to-do lists, and inbox. If related reminders or notifications make you feel guilty, decluttering your digital space can bring a sense of relief.

4) Enjoy the relief. Ignoring and avoiding a commitment is the easy way out. When you are honest and direct about leaving, the other parties involved will likely appreciate the closure. A clearly communicated exit can give you the emotional and mental freedom to move forward.
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Adapted from “How to Break Up with Your Commitments” by Elizabeth Grace Saunders. Artist credit: Sean Justice/Getty Images.

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